AI allows marketers to be proactive by predicting user behavior and churn and providing the right incentives at the right time to “win back” customers before they lose them. Segments can be identified in real time based on the preferences, interests and affiliations consumers make on social media and branded platforms every second. Automation makes communication with consumers seamless from touch point to touch point, be it via a welcome e-mail, thank-you push notification or order-tracking chat bot.
Personalization is a tenet of AI, as it allows everything from the ads consumers see to the content they consume to be intelligently curated for them alone. Facial recognition, another AI-driven technology, lets marketers recognize shoppers in their stores and target them with push notifications on their apps or via social media with special offers, sales notifications or other brand- or product-specific messaging.
AI also assists with ad targeting, and is a force for remarketing and marketing automation. In pay-per-click advertising (PPC), such as Bing Ads, AI helps marketers for brands in multiple categories optimize the real-time bidding process for pricing and personalizing ads online. Marketers can improve their PPC to better target certain demographics and personalize content geared toward specific customer segments. AI helps marketers execute PPC advertising campaigns by creating feed-based experiences that help with automated rules. Bing Ads Editor is one AI tool that has automated and feed-based experiences, such as Bing Shopping Campaigns. Those rules make it easy to buy and program ads on the search engine platform – yet another way that AI helps marketers connect with their audiences in more engaging ways.
Read the full article at: https://www.ama.org/partners/content/Pages/how-artificial-intelligence-helps-marketers-work-smarter.aspx