Salesforce boosts its Wave Analytics Cloud with new applications

Salesforce is adding new desktop/mobile applications to its Wave Analytics Cloud that allow users to drill down into data, customize dashboards, or better apply analytics to specific uses.

There is a Wave for B2B Marketing, currently in beta and available as a release version next month. It allows a marketer to drill down into data from B2B marketing platform Pardot, Salesforce customer relationship management, and external sources, such as event info from Eventbrite or website data from Google Analytics.

Also new: the ability to utilize pre-built dashboards designed for specific audiences, such as C-suite execs, or to create custom dashboards.

 

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