Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge.
Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast and learn:
- the unexpected impact call conversions have on your CPL and ROI;
- how to optimize search, Facebook and display ads to drive offline sales; and
- how to tie together cross-channel, web and call data to boost revenue.