by admin | Mar 20, 2022 | Uncategorized
by admin | Dec 14, 2018 | Uncategorized
Personalization AI allows marketers to be proactive by predicting user behavior and churn and providing the right incentives at the right time to “win back” customers before they lose them. Segments can be identified in real time based on the preferences,...
by admin | Sep 2, 2016 | Uncategorized
The latest update to the Google Analytics apps (iOS and Android) offers a sleek new machine learning-powered set of insights a la Google Now. You’ll find the insights on the Assistant screen, accessed from the menu icon in the upper left corner of the app....
by admin | Sep 2, 2016 | Uncategorized
Once upon a time, great brand strategists understood that one of the best ways to reach consumers was through the people they love and align with. At its core, it’s a great idea! Get leaders, celebrities or someone with an audience you want to reach to talk about your...
by admin | Sep 2, 2016 | Uncategorized
Salesforce is adding new desktop/mobile applications to its Wave Analytics Cloud that allow users to drill down into data, customize dashboards, or better apply analytics to specific uses. There is a Wave for B2B Marketing, currently in beta and available as a release...
by admin | Sep 2, 2016 | Uncategorized
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to...
