The Many Applications of AI in Marketing

Personalization  AI allows marketers to be proactive by predicting user behavior and churn and providing the right incentives at the right time to “win back” customers before they lose them. Segments can be identified in real time based on the preferences, interests and affiliations consumers make on social media and branded platforms every second. Automation[…]

Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast[…]